Dr. Peanut: Giant Butter Trucks Head to Camboriú

Fooh concept details:

Rolling down coastal roads toward Balneário Camboriú, this captivating FOOH Ad features massive Dr. Peanut product containers mounted on trucks against the Brazilian beachfront skyline. The campaign cleverly merges transportation logistics with advertising by transforming delivery vehicles into moving brand showcases. Various product varieties, including hazelnut spread and peanut butter, are displayed on different trucks throughout the convoy. The accompanying message "Heading to BC has never been so good and flavorful!" creates an association between the popular beach destination and Dr. Peanut's treats, suggesting both are part of the perfect summer experience.