Dreame: Giant Vacuum Conquers Marina Bay Sands

Fooh concept details:

In this striking FOOH Ad, a colossal Dreame X50 Ultra robot vacuum appears atop Singapore's iconic Marina Bay Sands. The video seamlessly integrates a hyperrealistic 3D model with the actual landmark, creating a visual spectacle that captures attention through unexpected scale and placement. Billowing fog beneath the device cleverly mimics vacuum suction while demonstrating product features in an exaggerated, memorable way. This campaign exemplifies how appliance marketing can transcend mundane product demonstrations by transforming urban landmarks into dramatic advertising platforms, delivering both brand visibility and product messaging through architectural-scale imagination.