Dubai Mall: Giant Ice Skates Transform Shopping

Fooh concept details:

Massive white ice skates transform Dubai Mall's central atrium into a frozen wonderland, with a towering parent skate leading a parade of smaller skate "ducklings" across the polished marble floor. This Dubai Mall FOOH ad captures the playful spirit of the ice rink experience, turning the entire shopping center into an interactive winter playground that celebrates family bonding and the joy of skating together.