Dubai Racing Club: Sky Arrows to Dubai Cup

Fooh concept details:

A stunning FOOH video captures the journey to Dubai World Cup from a highway perspective. Initially, a swarm of drones forms the message "SEE YOU ON APRIL 9TH" against the clear blue Dubai sky. The drones then transform into a directional arrow, guiding drivers toward the event venue as they travel along the highway. The final scene reveals a transparent horse transport truck rushing to deliver its valuable equine cargo to the prestigious racing event, creating an immersive invitation for spectators to follow along to the Dubai World Cup celebrations.