Duracell: F1 Racing Bunny

FooH Overview:

Brand: Duracel
Industry: Sport, Electronics
Creator: Future Frame Creative

Fooh concept details:

A giant Duracell battery hovers above São Paulo's business district while a go-kart driven by the pink Duracell Bunny performs donuts on the street below. This FOOH ad celebrates Duracell's Williams Racing Formula 1 sponsorship ahead of the 2024 Brazilian Grand Prix. The installation combines realistic racing action with brand elements, including racing barriers decorated with Duracell's "lasts much longer" slogan and an inflatable battery-shaped arch spanning the avenue where office workers can witness the energetic performance.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Avenida Paulista
Scene: Character, Giant Object, Flying Object, Racing
Environment: City

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