Durex: Holiday Spiral Adds Pleasure to Christmas

Fooh concept details:

This Durex FOOH advertisement displays a glittering Christmas tree topped with a star, encircled by a transparent glass tube. Through the tube, a smooth liquid flows seamlessly, creating the effect of a gentle stream enhanced by impressive CGI techniques. The ad cleverly transforms a traditional holiday decoration by adding a sensual element as a bold reference to pleasure. The scene is completed with Durex products in festive red packaging – one standing upright, the other playfully tipped over. A successful execution that perfectly combines humor and creativity with a memorable message about intimacy.