Durex: Olympic Gold at Paris's Iconic Monument

Fooh concept details:

This creative Durex fake outdoor advertisement transforms the iconic Arc de Triomphe into an unexpected platform for promoting safe intimacy. The concept shows a gold-wrapped Durex condom package hanging prominently from the center of the historic Parisian monument, resembling an Olympic medal. As pedestrians gather below and vehicles circle the roundabout, a white banner displays the playful message: "READY. SEGGS. DUREX." – a clever nod to responsible pleasure during the Paris 2024 Olympic Games. Using augmented reality techniques, this fictional out-of-home advertisement creatively repurposes the famous landmark as an attention-grabbing promotional display.