Durex: Sky Performance

Fooh concept details:

In this captivating FOOH, a Durex-branded light rail vehicle cruises above a bustling Bangkok mall, while an enormous Durex Play Classic gel packet descends dramatically from the sky. The giant sachet, suspended by vibrant balloons, appears to burst open above the train, symbolically coating it for enhanced speed. As the train accelerates forward, additional gel packets drift downward while colorful Thai-lettered inflatables chase through the air. This creative installation cleverly transforms everyday public transportation into a playful metaphor for improved performance, reinforcing Durex's message that their new long-lasting gel sachets deliver more pleasure with less product.