DYO: Galata Tower Paint Transformation

FooH Overview:

Brand: dyo
Industry: Home Design
Creator: Clytech

Fooh concept details:

A construction crane suspends a giant DYO Akromax Supreme paint can over Istanbul's iconic Galata Tower, pouring bright yellow paint that transforms the historic structure. The digital installation shows the paint flowing from the can and gradually coating the tower's upper portion in vibrant yellow, creating a striking contrast with the original stone facade. This FOOH campaign celebrates DYO's 70th anniversary by demonstrating the transformative power of color in urban spaces. The message reinforces the brand's tagline "Your Color, Your World" through this unexpected reimagining of one of Turkey's most recognizable landmarks.

Additional Information:

Country: Turkey
City: Istanbul
Place: Galata Tower
Scene: Giant Object, Product Interaction, Splash
Environment: City

Related FOOH Campaigns

Roomlane: Urban Cable Car Furniture Experience
Brand: Roomlane
Creator: Unknown
Today House: Street Furniture for 2024 Design
Brand: Today House
Creator: Jungtae Kim
Reisinger: Giant Book Cover for New Release
Brand: N/A
Creator: Reisinger
IKEA: Giant Blue Bag Bridges Iloilo City
Brand: IKEA
Creator: Unknown