Dyson: Giant Headphones Turn UAE Sound Portal

Fooh concept details:

Massive Dyson OnTrac headphones materialize as architectural gateways along a UAE waterfront, creating an immersive "journey through sound" experience. A cyclist passes through the giant audio portals while the campaign showcases the headphones' best-in-class noise cancellation and 55-hour battery life. This FOOH advertisement transforms the scenic coastal path into a futuristic audio dimension, demonstrating Dyson's fully customizable sound technology on an epic scale.