Dyson: Urban Airflow Power Display

Fooh concept details:

In this FOOH advertising concept, a giant Dyson Supersonic hair dryer mounted to a building wall demonstrates its extraordinary power. The iconic device, complete with an oversized power cord, activates to create an airstream so powerful it suspends a person mid-air between city buildings. This playful urban installation transforms everyday technology into a spectacular public display, showcasing Dyson's engineering prowess while answering the brand's question: "how quickly will she become dry?"