e& Egypt: Drone Pyramids Light Show
Fooh concept details:
Hundreds of illuminated drones create a spectacular light show above Egypt's ancient pyramids, transforming from "etisalat by e&" to "e& Egypt" in the night sky. This breathtaking FOOH advertisement announces the telecom company's rebranding, merging modern technology with iconic history. Spectators capture the moment as synchronized drones form the distinctive red and white e& logo, demonstrating technological prowess against the dramatic backdrop of the illuminated Giza pyramids.