e.l.f. SKIN: Rushmore Presidents Face Acne Emergency
FooH Overview:
Fooh concept details:
A mint-green e.l.f. branded helicopter hovers above Mount Rushmore, delivering skincare reinforcement to an unexpected national emergency – a prominent blemish on George Washington's cheek. The clear hydrocolloid patch dangles from the helicopter before being precisely applied to the monument's imperfection. This clever FOOH campaign transforms America's iconic landmark into a relatable skincare moment, demonstrating how e.l.f.'s affordable "Stick It To Zits" patches can tackle even the most monumental breakouts with precision and effectiveness.
