E.Leclerc: Retro TV Time Machine
Fooh concept details:
A giant tower of vintage televisions from different decades takes over an E.Leclerc supermarket, displaying "La Grande Rétro des Marques" with colorful decade markers from the 60s to 2010s. The massive TV stack transforms the store entrance into a nostalgic time machine, complete with rainbow stripes and classic tube designs. This playful FOOH campaign celebrates E.Leclerc's retro brand event by stacking decades of TV history, reminding shoppers of great memories with their favorite products