E.Leclerc: Shape-Shifting Marvel Billboard Dazzles Shoppers
FooH Overview:
Fooh concept details:
An innovative FOOH advertisement at E.Leclerc supermarket features a dynamic billboard that transforms between Marvel characters using robotic arms. The display begins with adorable Baby Groot before mechanical extensions mounted on either side physically add leafy elements that reshape him into Wolverine. This cutting-edge kinetic advertisement promotes E.Leclerc's Marvel collectible cards campaign, inviting customers to collect 24 fixeez and 108 unique cards through December 15th, creating an eye-catching experience that brings Marvel's universe to life at the store entrance.
