Edeka: Billboard Girl Brings Chips to Life

Fooh concept details:

In this captivating FOOH spectacle at Berlin's Alexanderplatz, the model from Edeka's "Herz an Herz im Regal" billboard magically comes to life, breaking the fourth wall to toss an enormous bag of Herzstücke Kessel Chips that materializes in 3D space. The giant chip packet dramatically lands in the plaza below the TV Tower, creating an eye-catching installation against the iconic cityscape. This playful experience transforms the traditional billboard into an interactive show, bringing Edeka's "Brand Quality with Heart" message into the physical world as passersby encounter the supersized product in their path.