Edeka: Giant Rice Waffle Appears on City Tram Tracks

Fooh concept details:

A massive Edeka Herzstücke raspberry rice waffle package materializes on tram tracks in a busy German city square, towering between apartment buildings. The gigantic 3D package reveals its raspberry-studded chocolate face through a large circular cutout, showcasing the vibrant red berries embedded in dark chocolate. This striking augmented reality installation transforms the urban transit corridor into a product showcase, bringing Edeka's "Markenqualität mit Herz" (Brand Quality with Heart) private label to life at an impressive scale that stops pedestrians in their tracks.