Edeka: Heartfelt Product Launch Takes Flight

Fooh concept details:

An Edeka supermarket transforms into a magical product showcase as its logo splits open, releasing a giant yellow heart that hovers above the store. The floating heart then dispenses Edeka Herzstücke products, including a frozen pizza package, which drifts down from the sky. Multiple yellow heart balloons and various food items continue to float upward, creating a whimsical aerial display against the blue sky. This enchanting FOOH campaign brings to life Edeka's "Markenqualität mit Herz" (Brand Quality with Heart) message, visually representing how their house brand products deliver love to customers from store to home.