EDF: Illuminating France's Olympic Champions

Fooh concept details:

A giant holographic display frames the Eiffel Tower, projecting swimmer Florent Manaudou triumphantly holding the French flag against the night sky. The EDF-sponsored spectacle transforms Paris's iconic landmark into an Olympic celebration, with beams of light and the Olympic rings illuminating the structure while crowds gather below. This FOOH advertisement merges national pride with corporate sponsorship, using monumental projection technology to elevate French athletes to legendary status against the backdrop of Paris's most recognizable symbol as the city prepares to host the Olympic Games.