EDF: Illuminating France's Olympic Champions

FooH Overview:

Brand: EDF
Industry: Sport, Events
Creator: Vertex

Fooh concept details:

A giant holographic display frames the Eiffel Tower, projecting swimmer Florent Manaudou triumphantly holding the French flag against the night sky. The EDF-sponsored spectacle transforms Paris's iconic landmark into an Olympic celebration, with beams of light and the Olympic rings illuminating the structure while crowds gather below. This FOOH advertisement merges national pride with corporate sponsorship, using monumental projection technology to elevate French athletes to legendary status against the backdrop of Paris's most recognizable symbol as the city prepares to host the Olympic Games.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower
Scene: Projection
Environment: City

Related FOOH Campaigns

Concept
Olympics: Seine Becomes Floating Volleyball Arena
Brand: Olympic Games
Creator: Vertex
Fenty Beauty x NY Liberty: WNBA Champs Collab
Brand: Fenty Beauty, New York Liberty
Creator: Unknown
Sobha Realty: Premier League Returns to Riyadh
Brand: Sobha Realty
Creator: HAUT CGI Video Production
Real Madrid World: Giant Robotic Leg Attraction
Brand: Real Madrid World, Real Madrid
Creator: Vertex