Editorial Planeta: Dragon Soars Over Madrid

Fooh concept details:

Announcing a highly-anticipated fantasy release, this FOOH Ad transforms Madrid's skyline with a dramatic dragon soaring between historic buildings. The campaign for Rebecca Yarros' "Alas de ónix" (Onyx Wings) uses sophisticated digital effects to bring fantastical elements into urban spaces, creating excitement among fantasy readers. With the tagline "The wait is over!" the marketing strategy effectively creates anticipation while showcasing how augmented reality can turn ordinary cityscapes into immersive promotional experiences that generate social media engagement.