Editorial Planeta: Dragons Bring Books to BCN

Fooh concept details:

A captivating FOOH video transforms Barcelona's iconic Casa Batlló into a literary adventure for Sant Jordi celebrations. A young woman reading Rebecca Yarros' "Empíreo Series" watches in wonder as a dragon from the book materializes and perches atop Gaudí's masterpiece. The FOOH experience brings the fantasy novel to life against Barcelona's modernist backdrop, blending literature with architecture during the Catalan tradition where books and roses are exchanged.