Editorial Planeta: Reading Opens Magical Realms

Fooh concept details:

A young woman closes her glowing book at a Barcelona metro entrance, triggering a magical transformation as the urban surroundings metamorphose into a majestic medieval castle. This imaginative FOOH campaign for Editorial Planeta's "Empíreo" dragon fantasy series by Rebecca Yarros visualizes how reading literally changes our perception of reality, as the city morphs into the fictional world contained within the pages. The aerial views shifting to fantasy architecture perfectly capture the Book Day campaign message that powerful storytelling can transport readers beyond the ordinary, inviting viewers to "fly while reading" through this popular dragon-centered fantasy world.