Elemis: Covent Garden's Racing Skincare Spectacle

FooH Overview:

Brand: Elemis

Industry: Automotive, Sport

Creator: Eye Studio

Fooh concept details:

A giant Elemis moisturizer jar transforms into a Formula 1 racing car, complete with sleek metallic wheels, as it speeds through London's historic Covent Garden. This Elemis FOOH ad brilliantly merges premium skincare with racing excitement, turning the charming cobblestone streets into a glamorous pit lane where beauty meets speed.

Additional Information:

Country: UK

City: London

Place: Covent Garden, Seven Dials

Scene: Substitution, Display

Environment: City

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