Elemis: Sephora Launch Celebration in Times Square

FooH Overview:

Brand: Elemis
Industry: Beauty, Makeup
Creator: Eye Studio

Fooh concept details:

A giant Elemis Pro-Collagen Cleansing Balm rolls through Times Square before transforming into an oversized gift, complete with a signature blue Elemis ribbon bow. Pedestrians capture the moment on their phones as the massive product stops dramatically in front of Sephora, announcing the brand's arrival at the beauty retailer. This eye-catching FOOH installation creates an unmissable public spectacle, celebrating Elemis' new partnership with Sephora and inviting beauty enthusiasts to discover the iconic skincare line in stores.

Additional Information:

Country: USA
City: New York City
Place: Times Square
Scene: Giant Object
Environment: City, Shopping Venue

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