Eli Lilly: Diana's Breast Cancer Awareness Movement

Fooh concept details:

In this social awareness FOOH campaign, Mexico City's iconic Diana Cazadora statue comes to life amid the flowing fountain waters. The bronze huntress performs a breast self-check, promoting early detection practices. Eli Lilly's vibrant blue billboard displays the message "Let's move against breast cancer" alongside the tagline "Let's talk clearly" on a nearby skyscraper. This innovative augmented reality experience transforms a beloved cultural monument into a powerful symbol for breast cancer awareness, creating a memorable public health message in the heart of Paseo de la Reforma.