Elle Korea: Supersized Cosmetics Billboard Illusion

Fooh concept details:

Massive blue eyeshadow palettes dramatically burst through an Elle beauty billboard on a tall building, creating an incredible 3D makeup display that seems to leap off the wall. The enormous cosmetic compacts with their shimmering blue and neutral shades appear to float in mid-air, casting shadows on the street below as they break free from the flat advertisement. The realistic effect makes it look like giant makeup products are actually falling from the building, while the model's face on the billboard provides the perfect backdrop for this beauty spectacle. This Elle FOOH Ad transforms a simple beauty advertisement into an amazing interactive experience, making eyeshadow palettes look larger than life as they seem to escape from their 2D world into reality.