Elle Permanent: Artists Crafting Beauty

Fooh concept details:

A creative FOOH campaign that reimagines permanent makeup as an artistic construction project against Dubai's skyline. Miniature aestheticians in white uniforms work on scaffolding positioned around a model's face, delicately perfecting her eyebrows with tiny brushes while a branded helicopter delivers supplies overhead. The Elle Permanent logo floats prominently in the scene, transforming beauty professionals into meticulous artists and highlighting the precision required in permanent makeup application where "there is no room for error."