Elle Permanent: Blossoming Beauty Paths

Fooh concept details:

Elle Permanent transforms its luxury salon entrance into a magical garden experience in this dreamy FOOH campaign. A delicate carpet of white flowers flows from the doorway while floating petals cascade around a satisfied client exiting with her shopping bag. The elegant storefront with gold lettering creates a sophisticated backdrop as the blooming pathway represents the brand's philosophy that "when we take care of ourselves, our soul blossoms," illustrating how beauty services nurture both appearance and inner confidence.