Elle Permanent: Cupid Adds Beauty Touch

Fooh concept details:

A playful Cupid statue brings Elle Permanent's beauty billboards to life in this enchanting FOOH campaign. The winged marble figure hovers above the luxury beauty clinic's storefront, transforming white lips into vibrant red ones while floating between close-up portraits of models with flawless makeup. Set against a serene outdoor mall with lotus flowers in a reflecting pool, the augmented reality experience visually conveys the brand's message that their permanent makeup "touches the heart and stays there forever."