Elle Permanent: Fashion Tree on the Move

Fooh concept details:

A whimsical Christmas tree with long, stylish legs in bright red tights and high heels struts confidently outside the Elle Permanent boutique. Decorated with silver ornaments and dusted with snow, the anthropomorphic tree elegantly holds the brand's signature shopping bag while walking past the sleek storefront. This creative FOOH campaign transforms a traditional holiday symbol into a fashion-forward character, embodying the brand's sophisticated aesthetic while celebrating the festive shopping season and delivering a stylish New Year's greeting to their clientele.