End. x Crocs: Realtree Edge™ Landing

Fooh concept details:

A sleek urban storefront transforms in dramatic sequence as two massive Crocs crash from the sky, shattering on impact and scattering dozens of regular-sized footwear across the sidewalk. Following this collision, the End. flagship's glass façade cracks and fills with birch trees and autumn foliage. This striking FOOH installation announces the arrival of the Crocs Echo Realtree Edge™ collection at End. stores, cleverly visualizing the "landing" of the camouflage-designed footwear while creating an eye-catching retail spectacle that blends nature with urban fashion.