Enedis: Giant Plug Powers Olympic Stadium Connection

Fooh concept details:

Enedis creates an attention-grabbing FOOH campaign featuring a colossal electrical plug mounted on a branded service truck positioned outside the Stade Geoffroy-Guichard. The oversized white plug, complete with metallic prongs, appears ready to connect with the stadium—symbolizing the company's role as the official electricity distribution partner for Paris 2024 Olympics. This clever dimensional advertisement transforms everyday infrastructure into a powerful visual metaphor, highlighting Enedis' crucial behind-the-scenes work in powering the world's greatest sporting event.