Erborian: Citrus Energy Unleashed in Urban Jungle

Fooh concept details:

Giant Erborian Skin Hero Glow and Skin Hero Eye tubes tower over an urban crosswalk in this vibrant FOOH advertisement. As the scene unfolds, a wooden fruit bowl topples over, releasing oranges and coffee beans that tumble across the pedestrian crossing. The oversized skincare products stand prominently against a backdrop of modern skyscrapers, visually connecting the ginseng-powered formulas with urban beauty needs. This dynamic street visual cleverly illustrates the products' brightening properties through the energetic burst of natural ingredients, bringing Erborian's "au ginseng" skincare heroes to life amidst the concrete landscape.