Erborian: London's Cascading Color Correction

Fooh concept details:

In this eye-catching FOOH advertisement, Erborian's CC Red Correct tube topples onto a classic London phone box, transforming it from red to mint green upon contact. This triggers a domino effect as the green box falls into the next, changing each subsequent booth's color and creating a cascading visual metaphor. As the sequence progresses, the phone boxes continue transforming to skin-like neutral tones, cleverly demonstrating the product's ability to first neutralize redness then blend naturally with skin.