Erborian: London's Red Bus Goes Mint Green

Fooh concept details:

A giant Erborian CC Red Correct tube hovers over Oxford Circus, dispensing product onto a passing double-decker bus. The iconic red bus transforms into the mint green shade of the cream, visually demonstrating the product's redness-reducing properties. This creative FOOH advertisement displays "immediately reduces the appearance of redness" on the bus, turning London's famous transportation into a moving showcase of Erborian's color-correcting technology in action.