Erborian: Redness Relief Takes Over Regent Street

Fooh concept details:

London's Regent Street turns deep red as a giant banner reading "Redness Drama" hangs over the street, then the sky shifts from crimson to fresh green as centella leaves flood the air. Three giant Erborian Centella products rise from a bed of centella leaves as the banner changes to "Instant Redness Relief." This Erborian FOOH advertisement turns a London street into a dramatic before-and-after, launching the new Centella Redness Range in the UK.