Erborian: Seoul Meets London Street Magic

Fooh concept details:

Hundreds of ethereal spheres in soft, skin-tone hues float mysteriously through Covent Garden's historic streets, transforming London into a dreamlike Seoul-inspired wonderland. The floating orbs cascade between traditional brick buildings and modern storefronts, creating an otherworldly atmosphere that celebrates Erborian's new CC Crème launch. This enchanting FOOH campaign brings Korean beauty culture to London's heart, suggesting the brand's skincare creates a glow so radiant it literally lifts off the skin and fills the air with luminous magic.