Esika: New York's Boldest Lashes

FooH Overview:

Brand: ésika
Industry: Beauty, Makeup
Creator: WHY.AI

Fooh concept details:

A giant Esika Mega Full Volume 4D mascara towers over New York City streets, with oversized black spheres bursting through the air around it. The action moves from midtown traffic to a subway platform and finally to the Statue of Liberty, which turns jet black as the mascara's energy takes over. This Esika FOOH advertisement takes a bold beauty statement across the city's most iconic landmarks.

Additional Information:

Scene: Giant Object, Transition, Painting
Environment: City

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