Esika: New York's Iconic Glow-Up

Fooh concept details:

A giant jar of Esika's Multi Acción Max Supreme cream sails into New York Harbor aboard a pink yacht, passing the Statue of Liberty. The statue comes to life, reaching up to touch her face as if applying the cream. This Esika FOOH advertisement brings an iconic landmark into the world of anti-aging skincare in a bold, playful way.