ESPN: March Madness Takes Over Hollywood

FooH Overview:

Brand: ESPN
Industry: Sport
Creator: Vertex

Fooh concept details:

A basketball player leaps off an ESPN billboard on Hollywood Boulevard, launching a ball high into the night sky before it swishes through a giant glowing hoop wrapped around an entire city building. This ESPN FOOH advertisement brings the energy of NCAA Women's March Madness to the streets of Los Angeles in a big way.

Additional Information:

Scene: Emerging Object, Billboard, Optical Illusion
Environment: City

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