ESPN x NFL: The Giant Football Touchdown
Fooh concept details:
This FOOH advertising concept features a massive NFL football that appears to have fallen from the sky, landing in New York's Central Park. The oversized ball, embedded in the ground, transforms into an unexpected viewing station with a screen built into its surface displaying the Texans-Chiefs playoff matchup. Parkgoers gather around this extraordinary installation to watch the live game action. This creative display merges the physical impact of football with broadcast technology, bringing ESPN's NFL coverage to life in a dramatically unexpected urban setting.