Estée Lauder: Double Wear Takes Over Tower Bridge

Fooh concept details:

A row of giant Double Wear foundation bottles lines Tower Bridge, toppling into each other in a domino effect along the roadway with the bridge's iconic blue towers rising behind them. The camera closes in on a single oversized bottle as foundation spills onto the bridge surface. This Estée Lauder FOOH advertisement showcases the new Double Wear range across one of London's most recognizable landmarks.