Estée Lauder: Las Nereidas Self-Examination

Fooh concept details:

The iconic Las Nereidas fountain statue in Puerto Madero comes to life, demonstrating breast self-examination techniques for breast cancer awareness. The classical figure moves gracefully atop her fountain perch, showing proper self-check methods as passersby watch. Pink ribbons flow through the scene, symbolizing the campaign's mission. This Estée Lauder FOOH ad uses art and technology to deliver an important health message during breast cancer awareness month, transforming a beloved monument into an educational tool.