Estrid: Giant Razor Installation

Fooh concept details:

A bright pink oversized Estrid razor hangs from a construction crane against a classic London building facade. The giant razor, complete with handle and shaving head, appears to be in the process of being installed on the white wall above busy pedestrian streets. London's iconic red double-decker buses pass below, with the number 98 visible on one bus that also carries Estrid branding. This playful FOOH campaign transforms construction equipment into part of the advertisement, using scale to create impact in a crowded urban environment while showcasing the brand's distinctive pink razor design.