Estrid: Interactive Billboard Strip Removal

Fooh concept details:

An Estrid billboard features a close-up of a woman's face with an adhesive strip placed above her lips. A woman in black clothing demonstrates this action, removing the strip from the model's face. Set against urban high-rises, this FOOH installation turns viewers into participants by letting them complete the "strip tease" concept that connects to Estrid's hair removal products. The simple yet engaging mechanism creates a memorable brand experience at street level while showcasing the brand's playful approach to body care.