Eucerin: Immersive Hydration Wave

Fooh concept details:

A colossal Eucerin UreaRepair PLUS lotion bottle appears suspended in a giant transparent shopping bag above a pharmacy entrance. The oversized product is dramatically captured in mid-splash, with water breaking around it like a hydration explosion frozen in time. Pedestrians below gaze up in wonder at this visual metaphor that brilliantly brings to life Eucerin's message that "staying hydrated has taken on a new scale." This innovative display transforms the everyday skincare product into an impactful statement about deep moisturization, elevating the brand's dermatological expertise into an unforgettable urban spectacle.