Eucerin: Interactive Science Meets Beauty at Callao

FooH Overview:

Brand: Eucerin
Industry: Beauty, Skincare
Creator: Maramura Experiences

Fooh concept details:

A woman interacts with a giant digital billboard featuring Eucerin's Epigenetic Serum on Madrid's iconic Cines Callao façade. As she reaches toward the display, the product magically appears in her hands, which she then examines and places in her bag. The immersive FOOH experience transforms the historic theater into a scientific showcase, creating a seamless connection between virtual advertisement and physical product.

Additional Information:

Country: Spain
City: Madrid
Place: Callao Square
Scene: Emerging Object, Giant Object, Human Interaction
Environment: City, Cultural Venue

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