Eucerin: Time Revolution

Fooh concept details:

A giant hourglass with sparkling particles transforms into Eucerin's Hyaluron-Filler Epigenetic Serum at Berlin's Alexanderplatz. Set against the iconic TV Tower, this FOOH ad visually demonstrates how the product "turns back time" as the glittering hourglass morphs into the sleek silver bottle. The campaign cleverly illustrates Eucerin's promise to reverse aging signs, creating a memorable metaphor in the heart of the city.