Eudora: Building Unwraps for Mother's Day Gift

FooH Overview:

Brand: Eudora
Industry: Beauty, Perfume, Makeup
Creator: Priscila Nassar

Fooh concept details:

The facade of Edificio Sao Paolo peels away like gift wrap to reveal a giant purple Eudora box. This FOOH creation shows the box opening to display a floating Absolute Diva perfume bottle surrounded by sparkles. The display celebrates Mother's Day with sophisticated gifts, while playfully asking viewers to guess where the purple bow flew off to.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Avenida Paulista
Scene: Emerging Object, Transition, Display, Unboxing
Environment: City

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