Eveline Cosmetics: Lashes Without Limits

Fooh concept details:

A towering Infinity Look mascara tube lands in an open plaza in front of a modern building, as streams of black mascara fibers spiral and swirl dramatically into the sky above it. A woman stands at its base, looking up at the spectacle as the fibers curl and loop around the bottle in sweeping arcs. This is an Eveline Cosmetics FOOH advertisement celebrating the limitless length of their Infinity Look mascara.